Verified Document

Big Data And Cars Chapter

Big Data Many companies are making use of big data to give themselves competitive advantage. Tesla is a good example of this. Tesla installed its Autopilot self-driving system on its cars in late 2015, even though the system is not activated. But what it has done is allowed the company to collect data on 1.3 billion miles of driving. This in turn "allows Tesla's engineers to fine-tune the algorithms that control its cars' active-safety systems," the basis of fully autonomous driving (Edelstein, 2016). Other car companies are working towards self-driving cars, but are doing it without the benefit of this enormous data set, which means that Tesla should in theory enjoy a technological competitive advantage with its self-driving cars (Edelstein, 2016).

The implementation of this big data is a work in progress. It will take years, and in theory the implementation should remain ongoing even once Tesla's cars are fully autonomous. The company is pursuing this project with an eye to gaining competitive advantage. It will be able to develop better self-driving cars, safer and more effective, than those of its competitors. When self-driving cars arrive on the market there will be intense competition and battle for market share, but in this Tesla will have the ability to...

It is possible that a larger competitor that sells more cars in a year can overcome this, but with self-driving cars not more than a year or two away from fully autonomous capability, competitors may not be able to make up the data gap on Tesla until market positioning has already been established.
Another company that makes ample use of big data is IBM, and they are using it in an entirely different way. IBM is leveraging the trendiness of big data in business to help sell its technology solutions. While companies look to the firms they admire -- Google, Tesla, Apple -- that make substantial use of big data, there is a whole industry of other companies that are willing to build around the drive towards data acquisition, and make supporting data acquisition, storage and retrieval a…

Sources used in this document:
References

Edelstein, S. (2016) Tesla's autonomous-car efforts use big data no other carmaker has. Green Car Reports. Retrieved February 21, 2017 from http://www.greencarreports.com/news/1108065_teslas-autonomous-car-efforts-use-big-data-no-other-carmaker-has

Versace, C. (2014). Talking big data and analytics with IBM. Forbes. Retrieved February 21, 2017 from http://www.forbes.com/sites/chrisversace/2014/04/01/talking-big-data-and-analytics-with-ibm/#7a0f0f974aa7
Cite this Document:
Copy Bibliography Citation

Related Documents

Big Data and Supply Chain Management Essay
Words: 4316 Length: 14 Document Type: Essays

Introduction Big data has become one of the most important aspects of supply chain management. The concept of big data refers to the massive data sets that are generated when millions of individual activities are tracked. These data sets are processed to yield insights that help inform managerial decision-making. Supply chains in particular have leveraged big data because companies have been able to develop technology to not only capture hundreds of

Modern Information Services and Big Data
Words: 1076 Length: 3 Document Type: Essay

Big Data What is "big data" and how does this field relate to decision analysis? Big data is really an expansion and improvement on what has been done for years and that is the collection and analysis of data. However, the two major differences that have emerged over the years is that the amount of data that can be harnessed at one time is much larger than it used to be and

Collapse of the Big Three America Was
Words: 3475 Length: 13 Document Type: Research Paper

Collapse of the Big Three America was once the leader and pioneer in the auto industry, a title that the country had for decades and a title that was so dear to America's heart that it was unfathomable to think that title might ever be lost. It's commonly misconstrued that America invented the automobile, when in reality that honor goes to German Karl Benz in 1885 (Rozema, 2010). "Americans did, however,

Risks Associated With Exchanging Data With Outside
Words: 1005 Length: 3 Document Type: Essay

risks associated with exchanging data with outside partners. The most significant risk is probably with respect to data security. A survey of people within the health care industry noted that within the industry there are a number of concerns expressed relating to security. These include the risks of exchanging data between health care providers and government (fear of government), storage in insecure databases (fear of technology), and patient registration

Electronic/Hybrid Cars Vs. Gas Pcs
Words: 2618 Length: 9 Document Type: Term Paper

Literature that is associated with actual vehicles is often provided by designers and manufacturers of such vehicles as they attempt to sell their significant economic outlay to consumers. The footage in the film, Who Killed the Electric Car? showing individuals using such technology and even president George W. Bush attempting, though rather stiltedly, to fill the tank of an alternative fuel vehicle are examples of marketing. It is difficult to

Selling American Used Cars in
Words: 9639 Length: 35 Document Type: Term Paper

Customer Roles At least three customer roles are needed for a marketplace transaction: (Ibid) 1. Buying, choosing a particular product or service; 2. Closing sale by paying for product or service; 3. Consuming or using product or service. Subsequently, one customer may be a buyer, a payer, or a user; or each of these roles may be filled by an organization; various individuals; or different departments. During the process of transforming a showroom visitor to

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now